Indie Filmmakers and SEO Marketing
Are you into only online marketing to promote your home business?
If so, that’s what I’ve been doing, and I’m doing it completely part time. Now this doesn’t usually work, as most online marketing for home business has to do with network marketing. And, not that multilevel marketing is a bad thing, but it takes really crushing it day and night full time… well, really more than full time, if you want to start turning over a profit.
Why is it usually so difficult to make money when using only online marketing?
Because, most affiliate sales, that is, retail commissions you receive from getting customers to buy, is a very low percentage. The real money in network marketing comes from building a downline. That is, creating a team of people working under you where you get to receive commissions on their sales. On the surface, this sounds great! But the truth is that people really don’t join opportunities just because they like the product or even the commission structure. They join opportunities because they see a leader who knows how to take the bull by the horns and swing him! Those people have what others want. They see someone who knows how to take action, and they join because they believe that person will work wonders for them! Here’s the dilemma: you want them on your team so they can produce and work wonders for you, but they’re joining you so you can work wonders for them! It’s a catch 22. And, not only do they have to join you to start working the magic, but they have to produce!
This is why I choose affiliate marketing as my only online marketing strategy…
There are all kinds of affiliate products out there. But here’s the thing you need to remember: it’s just as easy to make one sale to one customer who will bring you $100 per month commissions as it is to make a sale to a customer who brings you a $3 commission one time. The procedure you need to conduct in order to attract this person to your site is the same work. So it makes sense to attract people on an affordable product that has the capacity to upsell Most seo affiliate training products have an upsell feature within them, and some even have a free video series boot camp that will attract prospective buyers, so all you do is rake in the commission, and all you really need to know with this type of marketing is how to get traffic. In addition, training products is something that everyone needs if they want to learn how to market online, so the target market for this is tremendous! This is why I believe that an SEO marketing blog that has training incorporated within the system with an automatic upsell feature is your best bet. Automatic commission payouts, and automatic upsell features, and all you do is promote the link!
Online Affiliate Training Programs have Huge Target Markets!
SEO, or search engine optimization, is something that’s well worth your while to learn if you want to use only online marketing to run your business. This is easily attainable, even if you don’t know much about SEO, with an SEO marketing blog. What I mean by this is a team blogging system that has already been established on Google as having a low Alexa score. “Alexa” is the scoring system on Google that rates how popular a site is. For example, YouTube has an Alexa score of 3, meaning it’s the third most popular site on Google. So the lower the score, the more popular and better rated the site. A good team blogging site with an Alexa of under 1000 is a great place to start! Even if you already have your own blog, as I do, it’s a great idea to get a team blog as your “SEO marketing blog”, so when you link your team blog to your own blog, you have SEO juice power, and your own blog is raised higher and more likely to be seen on Google! This gives you free leads, as opposed to pay per click leads or solo ad leads that you have to pay for. Hence, I maintain that an SEO marketing blog is the only online marketing you really need to get started.
Having a web site is a great way to get word out about your business, services and products and as such should reflect your professionalism and be well presented. Having a web site is only a small part of the process though, as once you have it, you will want people to come and visit it. More visitors mean more business. It’s that simple. However, as a business you are not likely to have the time to market your own web site, so this is where SEO marketing companies come into play.
SEO marketing companies take on this role for you and promote your site properly and professionally. As with anything worthwhile doing, SEO does take a lot of time to learn and perfect, and as a business owner, you are going to be very unlikely to have this time. Furthermore if you did do it yourself and the likelihood is you will not get it right first or second time, all your hard work and effort will be a waste.
So, employing someone who already knows what they are doing and how to promote a web site makes a great deal of sense. They will save you time and money because they will be able to get your site high in the search rankings sooner than you ever will. Although this will incur a cost, this cost will be quickly offset against your superior income due to your site attracting more visitors.
SEO marketing companies will do the following for you:
1. They will optimize your site and set it up appropriately for the search engines to properly index and categorize your site. If your site is understood by the search engines, then that’s half the battle.
2. They will obtain back links to your site. The way most sites get their high rankings is by back links. This means that other external sites away from theirs are linking to it. These links count as votes and the search engines basically will lift a site up with more links to it than one with not. There is more to it than that, but that’s essentially how that works.
3. Social media. Using social media sites such as Facebook, Twitter and the newly formed Google Plus, SEO marketing companies will set these up for you and these will provide other ways for visitors to come to your site.
4. Paid Advertising – SEO companies will set up and manage for you, paid advertising which will get your site listed on the first page of Google. This can happen instantly.
However, this way will be a more expensive route to go down, but having a professional to undertake this work for you will yield far more positive results and more quickly.
SEO is something you can learn, but it does take a long time and the results will be quite sparse. Having professional SEO marketing companies handling this aspect of your promotions will yield to more targeted traffic, quicker and ultimately will save you a great deal of time and money. If you have a web site, allow the professionals to promote it as it deserves to be promoted.